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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Email Marketing Will email marketing still be relevant in 2023? A whopping four billion people used email every day in 2021. The answer is a resounding “yes.” The good news?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

B2B digital marketing refers to the promotion of products or services between businesses using digital channels. Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more.

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Optimization science: Technology and brain science can drive performance

Martech

When your customer looks at your system, for example, the eyes dart rapidly across the user interface, triggering a cascade of neurobiological activity that can affect everything from thoughts and emotions to desired behaviors such as downloading white papers and liking your social media posts. Email marketing software. .

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features.

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Four Ways to Maximize Your Marketing Budget

Trade Press Services Newsletter

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Leverage email marketing. Recent stats show email marketing generates $36 for every $1 spent. Email-only works when you have a quality email list, i.e., a database of people who subscribed to receive communications from your company. Create and promote more video content.

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