Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content.

SEO 126

SEO Education Thought Leadership Place 126

Hubspot Marketing

MARCH 1, 2024

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel the sand under my feet in that moment.

Shipping 131

Shipping Customer loyalty CMO Food 131

Hubspot Marketing

APRIL 13, 2023

So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props.

Food 145

Food Shipping CRM Branding 145

Hubspot Marketing

APRIL 25, 2022

Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Here’s what you need to know. But you may be wondering, where are these viral social media platforms now?

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hubspot Marketing

AUGUST 19, 2024

So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got everything you need to try this out for yourself. In fact, this tactic is all about what you don’t include on the landing page. In fact, this tactic is all about what you don’t include on the landing page.

eBook 113

eBook Food Advertisers Advertising 113