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What Is Hreflang and How To Implement It the Right Way

Backlinko

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. Each attribute corresponds to one of the primary markets it serves. This task is easier if your site already provides content in multiple languages—you’ll have the necessary data.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

We have to do better for our businesses and our clients. But first, I want to share WHY I think sharing this type of research is so important for the SEO community. Why validate SEO best practices with data? How do competitive SERPS change based on when/where/how users search? I used “US-en” for US English.

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How to Onboard Clients with Immersion Workshops - Whiteboard Friday

Moz

So I actually conducted a survey of the search industry and found that we tend to onboard clients inconsistently from one to the next if we bother to do a proper onboarding with them at all. Why do an immersion workshop with a client? So why bother taking the time to pause, slow down, and do an immersion workshop with a client?

SEO 48
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Unlocking link building budget with the right metrics

Kevin Indig

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. Another reason link building is not en vogue anymore is that they matter in some verticals more than others.

PR 122