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Product manager communication: How to make marketing listen

Welcome Software

Aligning with the marketing team can seem like a bit of a mystery. Why can't marketing get us more customers? Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment.

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Reframing SEO: Why training search engines is the new game in the age of AI

Search Engine Land

This simple revelation has major implications for how you view your SEO experience entering this new world of AI and how website owners and companies view their efforts. Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines.

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

To achieve this, you need the post-purchase email. How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI.

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What Social Media Marketers Actually Think About Clubhouse

Hootsuite

But all this chatter can make it hard to separate the hype (or hate) from the truth that social media marketers need to know: Is Clubhouse actually worth checking out, or is this just a flash in the pan brands are better off ignoring? A chance to think about what your brand “sounds” like. What are the benefits of Clubhouse?

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An SEO’s Guide to Writing Structured Data (JSON-LD)

Moz

Posted by briangormanh The Schema.org vocabulary is the ultimate collab. If you just shifted in your seat uncomfortably, then this is the guide for you. While there’s a couple of different ways you can mark up on-page content, this guide will focus on the format Google prefers; JSON-LD. Curly braces. Brackets.

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How to Onboard Clients with Immersion Workshops - Whiteboard Friday

Moz

Posted by HeatherPhysioc Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Learn more about how to build a strong foundation with your clients in this week's Whiteboard Friday presented by Heather Physioc.

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