Remove Entertainment Remove Gen Z Remove Market Research Remove User-Generated
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. How do you engage customers in video marketing?

Gen Z 52
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair. What is Reddit?

Branding 101
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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z.

Gen Z 111
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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1

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5 Social Media Tips Every Small Business Needs [+ Free Tools]

Hubspot Marketing

For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services.

Gen Z 127
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How to Supercharge Your Social Media Marketing Strategy

Sachs Marketing Group

Imagine your brand’s social media accounts becoming a thriving interaction hub, with posts consistently generating likes, comments, and shares. Conduct market research : Use surveys, interviews, and focus groups to gather insights about the target audience’s needs, preferences, and pain points.