Entertainment Gen Z Social Media Marketing Video Marketing 
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
SocialPilot
JANUARY 15, 2024
With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.
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Spiralytics
NOVEMBER 14, 2023
Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.
Hubspot Marketing
MAY 16, 2023
A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. Their audience bases are also prominently Gen-Z.
Calvyn Lee Blog
JANUARY 28, 2023
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
Hubspot Marketing
FEBRUARY 6, 2024
The video also features authentic quotes from Edge, giving viewers a small glimpse into the performer behind the iconic wrestler. This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media.
Digital Marketer
SEPTEMBER 6, 2022
Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Tiktok users find it helpful to edit their videos to satisfaction before posting them.
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