Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? But what about businesses — what do they think about social commerce? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 106

Gen Z Inbound Marketing User-Generated Entertainment 106

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust.

Gen Z 95

Gen Z Entertainment Education Social Media Marketing 95

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Martech

JUNE 2, 2022

TikTok has been adding shopping features steadily over the past year, positioning itself to compete with older social networks. And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic.

Gen Z 104

Gen Z Millennials Entertainment Digital Marketing 104

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Interactive Media Examples of Major Platforms Snapchat: 229 daily active users TikTok: 100 million monthly active users in the U.S. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. To understand the audience avatar on Tiktok, I started by segmenting them according to the following characteristics.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it.

Gen Z 143

Gen Z Entertainment Millennials Advertising 143

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment.

Gen Z 105

Gen Z Transform Entertainment Customer Journey 105

Hubspot Marketing

OCTOBER 17, 2022

The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. The ad uses a Gen Z narrator to appeal to a similar demographic. It's helpful to remember that TikTok is a fun, entertaining platform, making it necessary to match that energy in your marketing.

Gen Z 105

Gen Z Entertainment User-Generated Energy 105

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Ah, the age-old social media marketing trick: ask a question to encourage comments. Are we leaning into millennial cringe or Gen Z chaos?

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Social data has become an indispensable part of the European marketer’s toolkit.

Gen Z 98

Gen Z Entertainment Social Media Marketing Shipping 98

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. playing in the background. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Buffer Marketing

DECEMBER 19, 2023

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Gen Z 110

Gen Z Entertainment Education Branding 110

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Product shout-outs and recommendations are fair game, granted whatever you post is loaded with entertainment value. appeared first on Sprout Social. Access to a sound library. Availability.

Gen Z 122

Gen Z Entertainment Law Fashion 122

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Work with the right streamer. Branded channel.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. However, generally, mid-morning through the afternoon (9 a.m. Wednesdays from 2 to 5 p.m.

Entertainment 108

Entertainment Gen Z Education Food 108

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 92

Gen Z Branding Influencer Marketing Fashion 92

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 117

Gen Z Millennials User-Generated Marketing 117

Spiralytics

FEBRUARY 26, 2023

They aim to celebrate the creative and incredible creators making the platform fun, entertaining, and inspiring. She is a Gen Z content creator who expressed her love for the brand without an established agreement or partnership. TikTok calls this innovative idea “Shoppertainment,” where they bring entertainment into commerce.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. Did Gen-Z kill the concert? But not every trend was a welcome one.

Gen Z 108

Gen Z 2023 Trends User-Generated Social Media Marketing 108

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Post-Pandemic Video Marketing Trends 73. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. 360-degree videos were used by about 14% of the marketers.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started.

Entertainment 132

Entertainment User-Generated Gen Z Transform 132

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. Who remembers Charlie Bit My Finger , David After Dentist , and the still very relevant Leave Britney Alone ?

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. For Baby Boomers, YouTube is their second favorite social media app.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Girl Power Marketing

SEPTEMBER 30, 2021

While TikTok is still hugely popular with Generation Z and even Generation Alpha— 62% of users are aged 10 to 29—those numbers have shifted toward older audiences in recent months. And, while the numbers might seem negligible from a marketing standpoint, for now, 3.5% From Entertainment to Money Maker.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies. appeared first on Social Media Marketing & Management Dashboard.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. People come to this platform to be entertained. Film a few videos with multiple shots. This will make it feel more interesting and active.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Hubspot Marketing

AUGUST 20, 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. Social Media Marketing Statistics/Data 2019.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Buffer Marketing

OCTOBER 16, 2023

Update your Google Business Profile to include all your active social media links. Reddit TV and Movie Discovery Report Reddit publishes a report on its role in TV and movie discovery within the app, highlighting the platform's influence on entertainment choices.

Gen Z 87

Gen Z Health User-Generated Entertainment 87