Remove Entertainment Remove Millennials Remove Social Media Marketing Remove Video Marketing
article thumbnail

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Marketers should take heed of this pivotal trait.

Gen Z 52
article thumbnail

Is Your TikTok Audience a Different Avatar?

Digital Marketer

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Click Here.

Gen Z 81
article thumbnail

How to Use TikTok: A Step-by-Step Guide

Hubspot Marketing

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. Film a few videos with multiple shots.

Gen Z 145
article thumbnail

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The percentage of Americans aged 18 and up have purchased a car that contains an in-dash info and entertainment system. Audio and Podcast Marketing Statistics. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Button ).