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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Girl Power Marketing

In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy. Create brief and entertaining content—make them laugh, make them think, and then make them want to share with others. And throw in some helpful hints. The result?

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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO

Hubspot Marketing

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

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Is Your TikTok Audience a Different Avatar?

Digital Marketer

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Click Here.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.