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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Being successful on YouTube requires a big budget and professional production equipment. Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard.

Branding 100
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5 stats for social media marketers in the software industry

Sprout Social

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Product Marketing. Video Marketing.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

If you're marketing to these generations, you'll want to keep these attitudes about money in mind. For example, if you want millennials to buy your product, you'll want to focus on building a brand that offers a pleasant or entertaining customer experience , as well as marketing products or services that give instant gratification.

Gen Z 145