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How To Create Marketing That Doesn’t Suck

Marketing Insider Group

Email response rates, click-through rates and contact rates by telemarketers are all seeing rapid declines. How to create Marketing that doesn’t suck: Focus on your buyers’ needs to be informed, entertained or to look better than the guy or girl in the next cube. And I’m not the first!).

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Where Is Content Headed?

Marketing Insider Group

A new breed of publishers is tapping into the needs of modern consumers by creating content in many formats – long and short, shareable, informative, and even entertaining. Brand content will follow consumer trends to be more visual, helpful, and entertaining. But the future will be better for all of us.

Insiders

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The Battle For Customer Attention

Marketing Insider Group

This is causing a decrease in the ROI of outbound campaigns like direct mail, telemarketing, email and banner ads. And to balance customer needs to be informed, educated and entertained. Marketers have spent more and more time and effort chasing an audience that is increasingly rejecting marketing messages.

Customer 101
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How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

Two-Thirds of us are on the “Do Not Call List” to avoid telemarketing – Tweet This! Publish content that informs and entertains customers through a content strategy that holistically considers audience content and channel needs. 86% of us skip TV ads - Tweet This! 90% of emails are never opened and 99.5%

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Entertain : Consider games and entertainment applications if appropriate. Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Sherwin-Williams Color Snap and Springpad are great examples. See this latest example from Mercedes-Benz.

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Author: Ashika Balani The days of telemarketers are long gone. Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine. Here are three ways that technology is transforming marketing: 1.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Yeah, nobody likes those.

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