Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 143

Global Marketing Marketing Strategy Marketing Marketers 143

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Indeed, the group surveyed felt they were less effective at executing hybrid events than in-person, virtual or webinars. Virtual is here to stay. Why we care.

CMO 90

CMO Event Marketing Global Marketing Marketing 90

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Marketing Insider Group

JUNE 9, 2020

The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Why Successful Marketing Is More Than Just Advertising. The idea behind eliminating the CMO role was not because the brand didn’t need marketing. Why CMOs Are a Dying Breed.

CMO 118

CMO Transform Advertising Advertisers 118

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. How much budget and internal resources are required to execute on this event? Will this be a customer event? User Group Meetings.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 43

Entertainment Transform User-Generated Marketing Plan 43