Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Start with a hashtag search on platforms like Instagram. Monitor any potential issues.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Buffer Marketing

JUNE 13, 2024

Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out. Content distribution metrics to track your results Your content's performance will vary from one channel to the next. These metrics should align with your goals.

PR 132

PR User-Generated Promotion Key Performance Indicator 132

Neil Patel

APRIL 7, 2023

For example, let’s say you run an online clothing store that sells sustainable fashion. You could use Ubersuggest to analyze your website and identify keywords that are relevant to your business, such as “sustainable clothing” and “ethical fashion.”

SEO 121

SEO PR Analytics Fashion 121

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. And do their key performance indicators (KPIs) directly align to your company’s business objectives? The depth of experience that workers like this bring isn’t entry- or even intermediate-level. These are senior team members.

Management 141

Management Marketing Marketers Key Performance Indicator 141

Backlinko

MAY 14, 2024

For example, the fashion industry does well with Instagram’s visual features. Public Relations and Media Outreach Public relations (PR) and media outreach involve managing your business’s reputation and influencing the public’s opinion of your brand. PR helps you build credibility, raise brand awareness, and reach new audiences.

PR 115

PR Customer loyalty User-Generated Marketing 115