Fashion and Marketing Ethics - Marketing Pro Pulse

Guardrails and governance: How to protect your brand while using AI

Martech

JANUARY 3, 2025

A fashion brand editorial guide might state the tone is chic and aspirational vs. casual or humorous. Governance refers to formal rules, frameworks and oversight systems that are applied to marketing efforts. Consider developing an AI Council to oversee AI marketing practices.

Branding

Branding Copywriting Law Marketing Ethics

“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek

The Marketing Journal

MARCH 13, 2024

The Korean Wave, also known as Hallyu, represents a significant cultural phenomenon characterized by the global dissemination and popularity of various facets of South Korean culture, including music (K-pop), television dramas (K-dramas), films, fashion, cuisine, language, and beauty trends.

Fashion

Fashion Marketing Ethics B2C Customer

Marketing Pro Pulse

Guardrails and governance: How to protect your brand while using AI

“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek

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