Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 3: Automate marketing with a social media management tool. Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Power Digital Marketing

JANUARY 19, 2023

When that’s not possible, it’s vital to determine where a company should focus the majority of its creativity and ad spend to make the biggest gains in lead generation, brand awareness, audience engagement and revenue. As of 2022, 57% of TikTok users are self-identified women, and 40% are self-identified men. 6> On Instagram?

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. One-size-fits-all marketing is dead.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. New social media apps and platforms marketers should watch in 2022. But since being founded in 2016, it has grown to more than one billion monthly active users.

Gen Z 142

Gen Z Finance User-Generated Transform 142