article thumbnail

How Luxury Brands Market and What You Can Learn

Hubspot Marketing

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. And these are people from human resources, from legal; they work in finance. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.”

Branding 129
article thumbnail

Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Why SaaS Marketing Plans Matter These plans matter for several reasons. First, a solid marketing plan helps create a clear picture of your target market. For Gen Z, meanwhile, social media came first for 46%. This speaks to the need for channel marketing that aligns with target audience expectations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

185 TikTok Captions That Actually Work

Hootsuite

lottery #money #finance. First, you should know the basics about your target market : Where do they live? Are we leaning into millennial cringe or Gen Z chaos? How do we feel about this? What do you think? 1, 2, or 3? Which one would you choose? A blessing or a curse? morningbrew. A blessing or a curse?

Gen Z 106
article thumbnail

202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five creative TikTok video scripts for promoting a vegan bakery’s product line.

Product 92
article thumbnail

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The ones you choose should depend on who your target market is and where they tend to hang out. Automate Social Media Sharing.