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Guardrails and governance: How to protect your brand while using AI

Martech

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Consider developing an AI Council to oversee AI marketing practices.

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How to choose the right content marketing agency

Search Engine Land

What is a content marketing agency? A content marketing agency is an expert team that helps businesses plan, create, and execute a content marketing strategy. That team usually includes project and account managers, content strategists, content writers, editors, SEO experts, graphic designers, consultants, salespeople, and more.