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Why understanding the product is a must in martech, MOps

Martech

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 94
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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering.

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Unprompted: 7 specialized AI tools you need to try

Unbounce

So McKinsey just published their state of AI in 2023 , and their findings, fact not opinion, is that roughly a third of professionals in tech and communications and a quarter in business, including finance and legal, are regularly using Gen AI in their work. So I am giving three bouncing elephants to MadKudu, and a job offer to Hayden.