Hubspot Marketing

APRIL 4, 2024

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Only the biggest brands can afford the price tag of major celebrity influencer campaigns, but that isn’t a bad thing for your business.

Influencer Marketing 99

Influencer Marketing Branding Gen Z Marketing 99

Hubspot Marketing

FEBRUARY 5, 2024

Over time, Wise narrowed customers' most important demands into three features: Price, speed, and ease of use. But solving them gave Wise a huge competitive advantage and a more defensible position in the market. With this data, you can iterate on your product and experience until you have something customers love, not just like.

Marketing 95

Marketing Marketers User-Generated Influencer Marketing 95

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 140

Gen Z Millennials Education Health 140