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How to manage social media content creation across networks

Sprout Social

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue.

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From third-party cookies to zero-party data: The new rules of email engagement

Hubspot Marketing

As Georgia Riga, Moosend’s Customer Success Manager, puts it: “Collecting zero-party data through an email preference center is just the start. These are the people who see the value of your products, so they’re more likely to respond. The more you understand people’s preferences, the more personalized their experience feels.

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6 marketing team silos you need to break down, and how to do it

Martech

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. What problem do they have with [your industry/product]? Facebook Marketplace If you sell products or services locally, consider listing on Facebook Marketplace.

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Using User Personas to Boost Performance

Neil Patel

Pain Points and Challenges: There’s no shortage of products or services competing for your customers’ attention. When you identify barriers standing in your persona’s way, you can help position your product or service in a way that solves their problem. That insight shaped everything from messaging tone to product demos.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. According to a recent Contentoo-HubSpot study , refreshing content has proven to increase traffic and conversions while lowering content production costs by over 80%. And we only optimized for that.

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Your guide to content repurposing: Get the most out of content

Welcome Software

Take a look at your Google Analytics account, check out what's getting the most engagement and shares on social media, hear from your account managers or customer success managers what their clients are shouting about. Things change, rebrands happen, new products or acquisitions come to light.