The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers
Hubspot Marketing
JULY 30, 2023
Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.
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