Hootsuite

MAY 9, 2023

Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. It also includes any blogs and articles, white papers, or case studies you publish. Social media channels.

Whitepaper

Lusha

JULY 11, 2024

It’s a person or company that has indicated some level of interest in your product or service. This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. It’s like knowing their hobbies, favorite foods, and what makes them tick.

Whitepaper

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Marketing Strategy

Backlinko

MAY 14, 2024

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. Like white papers and case studies.

PR