Food Market Segmentation New Technology 
Sprout Social
FEBRUARY 7, 2024
For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.
Duct Tape Marketing
JULY 19, 2017
Dave Robertson: Yeah, so the fundamental idea is that we often talk about innovation in terms of using new technologies, right? That was of course nothing new in terms of we’ve been taking pictures for a century, but it was a very new way of doing it. The Egg McMuffin was the first fast food breakfast at scale.
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