Food, Market Segmentation and New Technology

12 of the best competitive intelligence tools for marketers

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

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Transcript of The Power of Little Ideas

Duct Tape Marketing

JULY 19, 2017

Dave Robertson: Yeah, so the fundamental idea is that we often talk about innovation in terms of using new technologies, right? That was of course nothing new in terms of we’ve been taking pictures for a century, but it was a very new way of doing it. The Egg McMuffin was the first fast food breakfast at scale.

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Marketing Pro Pulse

12 of the best competitive intelligence tools for marketers

Transcript of The Power of Little Ideas

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