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Marketers must adapt to a changing world

Martech

Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. It's going to take a very holistic view, and by that I mean we have to go beyond maybe what we think of as traditional marketing tactics and elements. Alright, acquisition and retention.

CMO
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. It's going to take a very holistic view, and by that I mean we have to go beyond maybe what we think of as traditional marketing tactics and elements. Alright, acquisition and retention.

CMO