Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Martech

SEPTEMBER 30, 2022

Gen Z customers. Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. They’re also more likely to question traditional authorities and are more skeptical of standard marketing techniques. Oversaturated market. Break the existing stereotypes in your industry.

Gen Z 123

Gen Z Marketing Marketers User-Generated 123

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 3: Automate marketing with a social media management tool. Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Buffer Marketing

OCTOBER 9, 2023

Messenger Data Collection Alert Messenger now alerts users on data collection upon clicking links. Increased awareness may affect user engagement with links – so be transparent about data practices to maintain trust. Keep an eye on new features and user engagement trends on the platform. Facebook 1. Instagram 1.

Gen Z 87

Gen Z User-Generated Transform Education 87