Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Gather user-generated content? Guess what?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. Omnichannel marketing. Global reach. Social & influencer marketing. Marketing on the go. Marketing automation. That extends the reach of your marketing efforts, too. Availability of data.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

SEPTEMBER 30, 2022

Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. They’re also more likely to question traditional authorities and are more skeptical of standard marketing techniques. To reach this generation, businesses need to be more creative and authentic in their marketing.

Gen Z 122

Gen Z Marketing Marketers User-Generated 122

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145