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Marketing Trends We’re Watching in 2024

Lynton Web

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. Influencer marketing channels. That’s where inbound marketing comes in.

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The Business of Creators in 2022: What Marketers Need to Know

Hubspot Marketing

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Gen Z is becoming a growing generation within the creator economy.

Gen Z 89
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52 Visual Content Marketing Statistics You Should Know in 2023

Hubspot Marketing

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Social media marketing. Apps, emails and websites are literally in the palm of their hands.