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Top Content Marketing Trends for 2024

Aspiration Marketing

With the dawn of each new year, marketers are finding new ways to better attract and engage with current and potential consumers. As we look to the year ahead, we are already seeing some trends in content marketing. Staying current on what's new and next helps ensure that your strategies are current and effective.

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 61% of B2C marketers surveyed in the study plan to leverage it. In fact, it's the third-highest trend they plan to prioritize, behind short-form video content and inbound marketing. When asked to select their top ROI driver from a list of 27 tactics and strategies, 11% of B2C marketers chose influencer marketing.

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Growth Marketing Trends That Aren't Going Away

Aspiration Marketing

Growth marketing is a critical part of business today. Understanding the best trends allows companies to capitalize on their value by building loyalty with new customers while strengthening their brand presence with those familiar with your goods and services.

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Marketing Trends We’re Watching in 2024

Lynton Web

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. hours per day overall.

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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. The role of influencer marketing in inbound marketing.

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Discover the Latest Marketing Trends to Watch for 2024

Aspiration Marketing

Marketing is a dynamic field. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.

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Outbound Marketing Strategies in the Digital Age: When to Use Them

Aspiration Marketing

If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.