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Marketing Trends We’re Watching in 2024

Lynton Web

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. I call this employee activation.

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5 killer CX strategies to acquire (and retain!) more beauty and cosmetics shoppers

Use Insider

Leveraging omnichannel marketing to boost acquisition Personalized experiences can significantly boost a beauty brand’s revenue, but only if the customer journey feels natural and engaging to the user. The figures are there to prove personalized marketing works. This is where Insider comes in.

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Why we care about social media marketing: A guide for brands

Martech

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Facebook has a strong appeal to millennials too , but less so to Gen Z.