Search Engine Land

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems. Adapt your strategies based on evolving market trends.

Customer loyalty 94

Customer loyalty Customer Food Analytics 94

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. This helps in identifying high-value customers and developing strategies to retain and upsell to them. Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats.

Customer Acquisition 91

Customer Acquisition Analytics Customer Key Performance Indicator 91

Martech

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems. Adapt your strategies based on evolving market trends.

Customer loyalty 98

Customer loyalty Customer Food Entertainment 98

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Quick Takeaways. Increasing Competition.

Price 75

Price Marketing Marketers Market Trends 75

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.

Transform 72

Transform User-Generated Marketing Marketers 72

Sprout Social

MAY 9, 2023

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. This is what enables ML models to provide more precise results with time through deep learning.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Sachs Marketing Group

DECEMBER 1, 2023

Regularly analyzing video performance metrics can help you understand viewer preferences and refine your video marketing strategy accordingly. Utilize Influencer Partnerships Influencer partnerships have become a vital component of digital marketing strategies for small businesses in 2024. Need Help with Your Marketing?

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers User-Generated 77

Hubspot Marketing

AUGUST 3, 2022

According to the HubSpot Blog’s 2022 Marketing Trends Report , roughly 17% of marketers currently integrate automation or artificial intelligence as part of their marketing strategy. Automation for Greater Personalization.

CRM 121

CRM Retail Customer Journey Market Trends 121

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Summing Up.

Millennials 135

Millennials Gen Z Retail Marketing 135

Use Insider

FEBRUARY 29, 2024

Gain data-driven insights Generative AI provides valuable insights into customer preferences, behaviors, and market trends through advanced analytics and predictive modeling. This will allow you to build an effective omnichannel marketing strategy with scalable omnichannel marketing automation.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Hubspot Marketing

MARCH 19, 2024

62% of marketers say AI and automation are important to their marketing, and they can help with most things, from running complex predictive analytics reports to personalizing marketing emails to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

Rock Content

JULY 2, 2023

The Role of Enterprise AI in Marketing Strategy Modern-day artificial intelligence applications like ChatGPT , Midjourney, and many others aren’t just noteworthy for their ability to learn to a quite human degree. By handling these tasks, they free human creators and marketers to focus on tasks that genuinely require a human touch.

Branding 52

Branding Transform Marketing Marketers 52

Use Insider

JANUARY 17, 2024

Leveraging omnichannel marketing to boost acquisition Personalized experiences can significantly boost a beauty brand’s revenue, but only if the customer journey feels natural and engaging to the user. The figures are there to prove personalized marketing works. This is where Insider comes in.

Shoppers 52

Shoppers Gen Z eBook Customer Journey 52

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Everwebinar If you’re looking for an affordable webinar solution that’s fairly simple to use and will save you tons of time, WebinarJam and EverWebinar working together could be a great solution. EverWebinar is a great tool to add to your growth marketing strategy because it allows you to create evergreen webinars.

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

MARCH 13, 2023

Why Modern Automation Is Essential to Brick-and-Mortar Marketing Digital marketing opened up strategies for automation by leveraging technologies to streamline and optimize various marketing processes, from lead generation to customer engagement.

Retail 59

Retail Transform Shipping Digital Marketing 59

Litmus

JUNE 1, 2021

To help organizations understand the best ways to put agility first in 2021, I turned to my industry colleagues to discuss what marketers should prioritize and the role they see agility playing. Marketers across the globe want to remain in control of their brand’s messaging and positioning while being prepared for all potential roadblocks.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways. Source: [link]. Source: [link].

Market Trends 145

Market Trends Transform Marketing Marketers 145

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Neil Patel

FEBRUARY 19, 2021

While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning. The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition. The problem?

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Martech

MARCH 1, 2024

Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox deprecated cookies years ago — driven by consumer privacy concerns and mounting regulations. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process.

Customer Acquisition 112

Customer Acquisition Advertising Advertisers Customer 112

Litmus

NOVEMBER 2, 2023

They also quickly figure out when each customer is most likely to respond to an email, which need a steady drip of marketing to keep them engaged, and which are better off being left alone for a while between each message.

User-Generated 92

User-Generated Marketing Marketers Email Marketing 92

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. The future of social media marketing. Personalized marketing content.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144