Search Engine Land

FEBRUARY 19, 2024

Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Strategies like engaging a community of influencers, active digital PR, adding interactive and informative videos, customer reviews, and a robust social channel strategy can help increase brand engagement.

Gen Z 111

Gen Z Real Estate Transform SEO 111

Neil Patel

JANUARY 18, 2023

Short videos: On mobile SERPS, short videos take up significant real estate. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Google ranks fifth. That’s right. Not yet convinced?

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

MAY 30, 2023

Read on for how to create a winning social media marketing strategy for law firms. #1 For a deep dive, check out this perhaps-too-complete guide to Facebook marketing strategy. Follow this step by step Instagram marketing strategy to succeed in 2023 and beyond. What should you post?

Law 80

Law Social Media Marketing Entertainment Gen Z 80

Econsultancy

DECEMBER 13, 2021

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. in construction, 119.2%

Advertising 52

Advertising Advertisers Retail Shoppers 52