Search Engine Land

JANUARY 31, 2024

Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. Louise Parker, head of PR at Propellernet, shared a screenshot on LinkedIn for a search for [stroking baby’s eyebrows], where the snippet is taken directly from a TikTok video’s caption: TikTok videos in SGE.

Gen Z 112

Gen Z Real Estate PR Promotion 112

Search Engine Land

FEBRUARY 19, 2024

Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Strategies like engaging a community of influencers, active digital PR, adding interactive and informative videos, customer reviews, and a robust social channel strategy can help increase brand engagement.

Gen Z 111

Gen Z Real Estate Transform SEO 111

Neil Patel

JANUARY 18, 2023

Short videos: On mobile SERPS, short videos take up significant real estate. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Google ranks fifth. That’s right. Not yet convinced?

SEO 113

SEO Gen Z User-Generated Advertising 113

Econsultancy

DECEMBER 13, 2021

Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. in real estate, and 109.9% Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. JC Decaux revenue down 63% in Q2 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads?

Law 80

Law Social Media Marketing Entertainment Gen Z 80