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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Location-based marketing.

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15 government communications leaders getting crisis response right during COVID-19

Sprout Social

On top of leadership development and succession planning, he’s passionate about connecting government and communities. His TikTok content and tips were recently featured alongside those of other city government communications leaders in a SmartCitiesDive article about reaching Gen Z to squash COVID-19 misconceptions.