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Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content

Adobe Experience Cloud Blog

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Test, test, test your automated flows.

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders. They are using things like Marketing Automation Platforms (MAP), CRM and MarTech and leverage these tools every day. Join Fred online: Twitter , Facebook , LinkedIn.

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Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content

Adobe Experience Cloud Blog

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.