article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.

article thumbnail

Martech in the metaverse: 5 takeaways from a lively roundtable discussion

Chief Martec

With kudos to Samantha McGarry at Inkhouse PR for arranging this session.). Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. Yes, we’re living in a multiverse, Spider-Man. hours a day on Fortnite and Roblox.