Marketing Insider Group
OCTOBER 15, 2020
With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Preparing for PR issues or data breaches. Social media is an undeniable part of the B2B digital environment.
Marketing Insider Group
FEBRUARY 11, 2021
It’s more important now than ever for companies to use their digital platforms to make positive statements and publish actions that unite their customers and boost their PR. Transparency will be just as important for local marketing as it is for national and global marketing.
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Econsultancy
FEBRUARY 8, 2022
Ramarketing is a PR and marketing consultancy for pharma and biotech companies. I recently sat down with Raman Sehgal, the company’s founder and global president, to discuss the industry, the impact of the pandemic, and the key to effective engagement in the healthcare sector.
Bannerflow
JULY 16, 2019
It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works. Read on to find out more…. What’s it like working at Klarna?
Pam Didner
AUGUST 16, 2020
Things just happen in the real world, such as customer complaints, real-time PR crises, early product launches. It’s a way to guide the team and avoid duplication. Please bear in mind that chaos still happens, even if you have a content calendar! Chaos never goes away, but processes and tools will minimize it.
Adobe Experience Cloud Blog
JANUARY 18, 2017
Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.
Set Up
MARCH 19, 2024
Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.
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