Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Search Engine Land
JANUARY 24, 2023
Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Why is having competition for Google search a good thing? Why should search marketers root for competitors like Microsoft Ads?
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