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How to Find and Reach Your Target Audience

Lynton Web

They include specific characteristics, motivations, and challenges, helping you create even more personalized marketing experiences. Influencer Marketing: Partner with influencers who have a strong following among your target audience.

Fashion 59
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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102