Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.
Hubspot Marketing
JULY 30, 2023
Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. This also rises to 32% among Gen Z.
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Sprout Social
OCTOBER 16, 2023
Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.
Spiralytics
NOVEMBER 14, 2023
They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. The vast majority – 80% of parents – report their Alpha children have influenced their actions and consumption decisions towards a more sustainable future.
Martech
JANUARY 4, 2023
Blog: Matt on Marketing. The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. ” Lately, he’s been focusing on influencer marketing for B2B organizations.
Businesses Grow
MARCH 18, 2024
SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I took pages and pages of notes — this is a serious learning opportunity!
Hubspot Marketing
FEBRUARY 27, 2023
Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.
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