Hubspot Marketing

JUNE 26, 2025

De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads. The supermarket chain Tesco used this same principle to boost sales of its reduced-price veg.

Non-Profit 95

Non-Profit Branding Health Price 95

Duct Tape Marketing

APRIL 30, 2019

Then they worked a deal with the state where they would be charging sales tax, which meant that all of my Amazon purchases immediately had an 8% price increase. Roger Dooley: Probably the best jumping off point is rogerdooley.com I link to all of my stuff there, my blogs at Neuromarketing and Forbes, and have links to the books, of course.

Neuromarketing 64

Neuromarketing Food Millennials SEO 64

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119