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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot Marketing

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Target the right segments of your audience.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

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How to Build a Content Strategy for Small Businesses

Scoop.it!

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. You can use this data and run ads for LCD screens on your blog. What Is a Content Strategy?

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Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Moz

Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Be specific: Don’t let vague industry marketing jargon water down your goals. A conversion rate can be applied to anything, from an email signup to a purchase to account creation.

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19 Advanced SEO Techniques to Double Your Search Traffic

Neil Patel

That’s why search engine optimization (SEO) is so important. This means more traffic, more conversions, and eventually, increased revenue. close rate , compared to just 1.7% Complete An SEO Audit On Your Webiste. Auditing your website helps you figure out why you’re not getting enough search traffic and sales.

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