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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. The top of the funnel is the point where customers (or potential customers) are figuring out that you exist. Get traffic. Build your list. Convert prospects.

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17 Best Backlink Analysis Tools: Free Tools Included

Neil Patel

Let’s check them out! What comes to mind when you think about creating a “good” link profile? There is a lot of information on this subject, including steps you can take today to improve your link profile and boost your rankings. However, there’s something else you need to do: Examine your link profile. Some may be bad.

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Free Email Marketing Tools that Will Save You Time (& Money!)

Litmus

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

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Spyfu: A Comprehensive Guide

Backlinko

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. There are other SEO tools with comparable features, but SpyFu truly stands out when it comes to competitive analysis, or “spying” (hence the name). But how does it work?

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The Ultimate Guide to Marketing Trends in 2018

Hubspot Marketing

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. To succeed in this fast-paced marketing world, you have to stay ahead of the game. Why Follow Marketing Trends?

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How to Create an Amazing Content Resource Center

Adobe Experience Cloud Blog

by Jon Miller Creating great content is only part of the content marketer’s challenge. In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. I would add that a good resource center should serve as the hub of all your inbound marketing efforts.