Remove Inbound Marketing Remove Market Segmentation Remove New Markets Remove Transform
article thumbnail

Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona.

article thumbnail

7 Account-Based Marketing Examples and Lessons

CXL

Account-based marketing is a methodology, not a tactic. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads. Account-based marketing can be a powerful growth lever for organizations changing tack and pursuing a new market segment (or completely transforming their service offering).

eBook 83