Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

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PR CMO Outbound Marketing Inbound Marketing 70

Duct Tape Marketing

SEPTEMBER 6, 2017

Transcript of Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. John Jantsch: One of the pioneers of inbound marketing, of the new rules of marketing and P&R, David Meerman Scott, joins me for this episode of the Duct Tape Marketing podcast.

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PR Branding Real Estate Outbound Marketing 49

Neil Patel

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. It’s not enough to find any influencer with clout, however; if you want to run an influencer marketing campaign, you need to find someone who is known in your industry.

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Fashion Outbound Marketing PR Influencer Marketing 133

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

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CRM Inbound Marketing Customer Journey Marketing 110

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

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PR Marketing Marketers User-Generated 52

Marketing Insider Group

JULY 28, 2015

Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.

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PR Outbound Marketing Inbound Marketing CMO 83

Marketing Insider Group

AUGUST 9, 2011

So in light of this, I pulled out some old scraps of paper that used to litter my desk as a younger marketer. And I did some research to try and find some of the best marketing quotes to inspire you to your greatest marketing accomplishments ever. Here is my collection of 20 quotes to inspire your marketing.

Outbound Marketing 110

Outbound Marketing Inbound Marketing PR Marketing 110

Exposure Ninja

OCTOBER 16, 2023

Typing “what are the fundamentals of marketing” into Google brings you a confusing list of results. Some results mention the four Ps of marketing, some the seven Ps and others the seven Cs — so which is it? All these concepts and frameworks are here to help you understand marketing from a much wider view. Why, you ask?

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Price Promotion Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

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Digital Marketing Marketing Strategy B2C Marketing 104

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The possibilities are endless, and creative B2B marketers will think of many more.

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Whitepaper Inbound Marketing eBook Outbound Marketing 113

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

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Inbound Marketing Outbound Marketing Whitepaper eBook 85