Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. Live webinar series.

Influencer Marketing 111

Influencer Marketing Whitepaper Promotion Logistics 111

Marketing Insider Group

JANUARY 4, 2017

Their audience is content creators and marketers, especially those using influencer marketing. Will this be a blog post, a white paper, an infographic, a video … ? When many people think “content marketing,” they think “blog post.” Content Type. All of the above?

Whitepaper 110

Whitepaper Logistics Thought Leadership Entertainment 110

Search Engine Land

OCTOBER 23, 2023

Implement content marketing through blog posts focusing on SEO for broad terms and questions. Create whitepapers and customer stories to connect with customers facing the problem. Validate choice Users validate their choice in this stage by seeking management support and evaluating implementation logistics, costs, and ongoing support.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Hubspot Marketing

MARCH 21, 2024

Consider influencer marketing. Influencer marketing isn’t just for those in the fashion, beauty, and lifestyle industry. When selecting influencers, look for those with ultra-specific characteristics: large following, engaged audience, similar audience to yours , and alignment with your brand values.

Marketers 129

Marketers Marketing User-Generated Promotion 129