Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Skeptical Gen Z and millennial consumers have lost trust in official messages. Keep writing those blog posts and white papers.

Gen Z 112

Gen Z Whitepaper Millennials Transform 112

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences. These are influencers with 1,000 to 100,000 followers.

PR 104

PR Customer loyalty User-Generated Marketing 104

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

DECEMBER 1, 2021

Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Short content works better for millennials, the generation with the most buyers. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content.

Market Trends 144

Market Trends Content Marketing Millennials Influencer Marketing 144