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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

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How Ecommerce Transformed Marketing 

Digital Marketer

Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. Omnichannel marketing.

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Speed Kills: Why Meme Marketing Rules the Internet

Businesses Grow

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. ” you’re not alone.

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What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

TikTok would be an ideal place to market your product, with ads across other social media platforms, influencer marketing campaigns and potentially a more playful tone of voice and website. Thinking about these 7 Ps each time you start a new marketing campaign will help you create campaigns that are set up for success.

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10 Podcasts on Social Media That You Can’t Afford to Miss

SocialPilot

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. Every other day, you get a newer update on one of the channels you use for promotion. What’s more?