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How to Leverage Psychology for Influencer Marketing

Adobe Experience Cloud Blog

Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology. This tactic is known as influencer marketing. Promoting the influencer’s content.

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How Brands Can Use Instagram Live Rooms

Neil Patel

There’s no need to buy fancy cameras or invest in new technology. Rather than promoting your products, you can instead choose a charity and encourage your viewers to donate during the show. Talk up how your brand is best placed to serve customers. If it’s more casual, maybe invite influencers or loyal customers.

Gen Z 133
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Top 12 Digital Marketing Trends in 2023 You Should Know

Digital Marketer

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. What does it tell you?

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

That’s not to say there isn’t a place for the logical or the rational in decision making. This is where marketers often leverage the theory of dual processing in psychological marketing. Like 13-year-old Shubham Banerrjee, who used Intel’s technology to build an affordable Braille printer.

Marketing 145
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47 B2B Marketing Stats to Know This Year [+HubSpot Data]

Hubspot Marketing

HubSpot’s State of Marketing Report ) What This Shows What’s immediately apparent from these strategy-related B2B marketing stats is that B2B leaders have to think ahead. That includes planning for changes in an uncertain market and adapting to new technology like AI.

B2C 124
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Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence

Marketing Insider Group

Marketing is a team sport and so is Thought Leadership! External Engagement: across prospects and customers, and don’t forget key influencers. Tying Thought Leadership to a network of influencers including an Influencer Marketing program is a key ingredient in the “secret sauce” of B2B marketing and great amplification.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials.