article thumbnail

7 Strategic Marketing Goals, How to Reach and Measure Them

Rock Content

However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information. Market reach essentially refers to the volume of potential customers who actually see and experience your marketing efforts. How to measure it Measuring brand awareness can be a challenge.

article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

Analytics 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data-Driven Decision Making (Research & Expert Tips)

Hubspot Marketing

You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources. Collect and prepare data.

article thumbnail

Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

article thumbnail

How to Build a Content Strategy for Small Businesses

Scoop.it!

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed.

article thumbnail

How to create and use a marketing campaign plan template

Welcome Software

The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan. Metrics offer tangible evidence of how your campaign is performing against its set goals.