article thumbnail

Connecting digital experience to strategy: Best of the MarTechBot

Martech

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

Transform 110
article thumbnail

The Art and Science of Content Marketing: Strategies for Impact

Rock Content

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Play an essential role in measuring key performance indicators (KPIs) and ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

Need assistance with effectively leveraging AI for marketing? Our in-house marketing research center explores and masters new AI tools and platforms as they arise. Contact Sagefrog today to learn how we’ll work together to improve your marketing by incorporating artificial intelligence.

article thumbnail

Crafting Effortless Sales Through ‘Wow’ Moments in Experience Marketing

Digital Marketer

This involves deep market research, customer interviews, and leveraging data analytics to paint a comprehensive picture of your target demographic. Measuring Success: Utilize analytics tools to track the success of your experience marketing initiatives.

article thumbnail

Media buying in 2024

illumin

Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives. They conduct market research, analyze industry trends, and evaluate various media options to determine the optimal channels and placement strategy.

article thumbnail

7 Strategic Marketing Goals, How to Reach and Measure Them

Rock Content

However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information. Market reach essentially refers to the volume of potential customers who actually see and experience your marketing efforts. How to measure it Measuring brand awareness can be a challenge.

article thumbnail

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

Digital Marketer

Evaluate key performance indicators such as participation rates, social media engagement, website traffic, and any subsequent changes in sales or customer inquiries. These insights will inform your future marketing strategies and help in refining your approach to giveaways.