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Connecting digital experience to strategy: Best of the MarTechBot

Martech

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

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Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

Need assistance with effectively leveraging AI for marketing? Our in-house marketing research center explores and masters new AI tools and platforms as they arise. Contact Sagefrog today to learn how we’ll work together to improve your marketing by incorporating artificial intelligence.

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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Play an essential role in measuring key performance indicators (KPIs) and ROI.

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Crafting Effortless Sales Through ‘Wow’ Moments in Experience Marketing

Digital Marketer

This involves deep market research, customer interviews, and leveraging data analytics to paint a comprehensive picture of your target demographic. Measuring Success: Utilize analytics tools to track the success of your experience marketing initiatives.

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Media buying in 2024

illumin

Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives. They conduct market research, analyze industry trends, and evaluate various media options to determine the optimal channels and placement strategy.

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7 Strategic Marketing Goals, How to Reach and Measure Them

Rock Content

However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information. Market reach essentially refers to the volume of potential customers who actually see and experience your marketing efforts. How to measure it Measuring brand awareness can be a challenge.